June 21, 2008
All the things that capture your eye- and you imagination- in the world around you have one thing in common: they’re all brands. In the Age of Persuasion season finale, Terry O’Reilly examines six remarkable brands- and not just ‘brands’ in the consumer sense. Among them: a media icon, an athlete, a rock & roll band, a toy, a city, and a 500-kilogram land mammal. He’ll explain the brand strength behind each, and explore what makes them remarkable. By studying them, Terry explains how this can deepen our understanding of how, and why, people prioritize some things over others.
Monday, June 23, 2008
Monday, June 16, 2008
Persuasion in the Niches
June 14, 2008
Times ‘wuz that the goal of any marketer was to sell “big” brands to the widest possible audience. This week, Terry O’Reilly explains how the days of “one size fits all” brands are vanishing; replaced by specifically targeted “niche” brands. He’ll trace this trend to the growth of “specialty” media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of “niche” marketers. He’ll also show how many of the mighty mainstream brands- such as the Model T- even the iPod- began as “niche” products.
Times ‘wuz that the goal of any marketer was to sell “big” brands to the widest possible audience. This week, Terry O’Reilly explains how the days of “one size fits all” brands are vanishing; replaced by specifically targeted “niche” brands. He’ll trace this trend to the growth of “specialty” media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of “niche” marketers. He’ll also show how many of the mighty mainstream brands- such as the Model T- even the iPod- began as “niche” products.
Monday, June 9, 2008
Advertising as the New Sugar Daddy
June 7, 2008
When money runs short- more and more people are turning to advertising to pay the bills. Charities, artists, athletes, even governments and school boards are turning to “corporate partners” - offering advertising exposure in exchange for much-needed money. This week Terry O’Reilly explains how Advertisers became the “sugar daddies” of the 21st Century- and traces “sponsorship” back through the centuries.
When money runs short- more and more people are turning to advertising to pay the bills. Charities, artists, athletes, even governments and school boards are turning to “corporate partners” - offering advertising exposure in exchange for much-needed money. This week Terry O’Reilly explains how Advertisers became the “sugar daddies” of the 21st Century- and traces “sponsorship” back through the centuries.
Monday, June 2, 2008
Frontiers and Boundaries
May 31, 2008
It’s no surprise that a lot of today’s Ads would never have aired in our parent’s time. But guess what? Many Ads from the past would never be tolerated today. This week Terry O’Reilly explains how Advertising is a kind of time capsule: reflecting the tastes and tolerances of a given time. And how quickly those tolerances can change.
It’s no surprise that a lot of today’s Ads would never have aired in our parent’s time. But guess what? Many Ads from the past would never be tolerated today. This week Terry O’Reilly explains how Advertising is a kind of time capsule: reflecting the tastes and tolerances of a given time. And how quickly those tolerances can change.
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