27 June, 2009 -- Ask Terry
The ‘ol Age of Persuasion mailbag has been packed a little too full lately. So this week- in the season finale- Terry O’Reilly dedicates an entire show to answering your questions about advertising and marketing. How do you pitch your great ad idea to a major brand? Will product placement replace conventional advertising? What’s an eco-friendly way of removing carpenter bees from the back deck? Okay, Terry has some of the answers. At least he’ll take his best swing at your pitches, this week on The Age of Persuasion.
Saturday, June 27, 2009
Wednesday, June 17, 2009
Embracing New Media
15 June 2009 -- Embracing New Media
When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word “hello” prevailed. As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as ‘print read aloud’, and how early TV was ‘Radio with pictures’. And he’ll show how, only now, marketers are beginning to speak the new ‘language’ of the Internet.
When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word “hello” prevailed. As Terry O’Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its ‘language’ invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as ‘print read aloud’, and how early TV was ‘Radio with pictures’. And he’ll show how, only now, marketers are beginning to speak the new ‘language’ of the Internet.
Tuesday, June 9, 2009
Urban Legends
June 8, 2009 -- Urban Legends
Bulletin… bulletin… bulletin… this just in… the actor who played “Mikey” in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet to a business student who sued them over a “Pepsi Points” TV ad in the 90’s. Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.
Bulletin… bulletin… bulletin… this just in… the actor who played “Mikey” in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet to a business student who sued them over a “Pepsi Points” TV ad in the 90’s. Join Terry O’Reilly around the campfire as he explores Urban Legends surrounding advertising. He’ll debunk a few of the howlers, and tell stories of a few that are true.
The Museum of Persuasion
June 1, 2009 -- The Museum of Persuasion
Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O’Reilly has collected them in a magnificent new Museum of Persuasion. And he’s just itchin’ to take you on a tour. He’ll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.
Anyone remember subtlety in advertising? Or longform ads with irresistible prose? Or the quaint, old-fashioned jingles that were once the mainstay of national advertising. Terry O’Reilly has collected them in a magnificent new Museum of Persuasion. And he’s just itchin’ to take you on a tour. He’ll offer a nostalgic look at ways advertising has reached people in the past, and show how it points to where the craft of persuasion is headed.
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