October 16, 2008
This week on The Age of Persuasion, Terry O'Reilly tells the stories behind some familiar names. And explains the perils of naming a product too well.
A century ago, a car dealer asked the folks at Daimler if he could name their new car after his daughter Mercedes. That name worked out pretty well.
A half century later, Ford named its new car after "Edsel"- after the son of the company's founder. That didn't work out so well.
Thursday, October 16, 2008
Monday, October 13, 2008
Frontiers and Boundaries
October 9, 2008 (Originally aired April 2007)
It’s no surprise that a lot of today’s Ads would never have aired in our parent’s time. But guess what? Many Ads from the past would never be tolerated today. This week Terry O’Reilly explains how Advertising is a kind of time capsule: reflecting the tastes and tolerances of a given time. And how quickly those tolerances can change.
It’s no surprise that a lot of today’s Ads would never have aired in our parent’s time. But guess what? Many Ads from the past would never be tolerated today. This week Terry O’Reilly explains how Advertising is a kind of time capsule: reflecting the tastes and tolerances of a given time. And how quickly those tolerances can change.
Monday, October 6, 2008
Guerillas in our Midst
October 2, 2008 (Originally aired 29 March, 2007)
Not long ago, the city of Boston was paralysed by a guerrilla marketing stunt: the placement of electronic signs with countdown clocks. Even more surprising was that the stunt was staged by a multi-billion dollar media empire. This week Terry O’Reilly examines why today’s biggest marketers are adopting street-level guerrilla marketing tactics. And he’ll introduce you to early guerrilla marketing pioneers; among them: Thomas Edison and Harry Houdini.
Dozens of electronic signs like this one, were hung beneath an overpass in Boston.
Not long ago, the city of Boston was paralysed by a guerrilla marketing stunt: the placement of electronic signs with countdown clocks. Even more surprising was that the stunt was staged by a multi-billion dollar media empire. This week Terry O’Reilly examines why today’s biggest marketers are adopting street-level guerrilla marketing tactics. And he’ll introduce you to early guerrilla marketing pioneers; among them: Thomas Edison and Harry Houdini.
Dozens of electronic signs like this one, were hung beneath an overpass in Boston.
Wednesday, October 1, 2008
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