October 16, 2008
This week on The Age of Persuasion, Terry O'Reilly tells the stories behind some familiar names. And explains the perils of naming a product too well.
A century ago, a car dealer asked the folks at Daimler if he could name their new car after his daughter Mercedes. That name worked out pretty well.
A half century later, Ford named its new car after "Edsel"- after the son of the company's founder. That didn't work out so well.
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