September 18, 2008
Originally Aired March 3, 2007
Monday, September 22, 2008
Tuesday, September 16, 2008
Leaving Your Mark
September 11, 2008
Originally aired February 15, 2007
The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They’ve all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today’s brand innovators are “translating” them into sound and even attitude.
Originally aired February 15, 2007
The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They’ve all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today’s brand innovators are “translating” them into sound and even attitude.
A Sense of Persuasion
September 4, 2008
Top brands are discovering that the best way into your imagination may be
through all five of your senses. Join Terry O'Reilly this week on The Age
of Persuasion as he explores the new trend of 'celebrity' fragrances',
examines the century-old connection between music and colours, explains why
Kellogg's hires a team to refine the "crunch" of its cereals, and
shows how three drops of vanilla can help sell a quarter-million-dollar home.
Top brands are discovering that the best way into your imagination may be
through all five of your senses. Join Terry O'Reilly this week on The Age
of Persuasion as he explores the new trend of 'celebrity' fragrances',
examines the century-old connection between music and colours, explains why
Kellogg's hires a team to refine the "crunch" of its cereals, and
shows how three drops of vanilla can help sell a quarter-million-dollar home.
Wednesday, September 3, 2008
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