September 11, 2008
Originally aired February 15, 2007
The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They’ve all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today’s brand innovators are “translating” them into sound and even attitude.
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