September 4, 2008
Top brands are discovering that the best way into your imagination may be
through all five of your senses. Join Terry O'Reilly this week on The Age
of Persuasion as he explores the new trend of 'celebrity' fragrances',
examines the century-old connection between music and colours, explains why
Kellogg's hires a team to refine the "crunch" of its cereals, and
shows how three drops of vanilla can help sell a quarter-million-dollar home.
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