October 2, 2008 (Originally aired 29 March, 2007)
Not long ago, the city of Boston was paralysed by a guerrilla marketing stunt: the placement of electronic signs with countdown clocks. Even more surprising was that the stunt was staged by a multi-billion dollar media empire. This week Terry O’Reilly examines why today’s biggest marketers are adopting street-level guerrilla marketing tactics. And he’ll introduce you to early guerrilla marketing pioneers; among them: Thomas Edison and Harry Houdini.
Dozens of electronic signs like this one, were hung beneath an overpass in Boston.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment