March 29, 2008
According to author C. Edwin Baker, “Advertisers, not governments, are the primary censors of media content... today." Terry O’Reilly respectfully disagrees - and this week he’ll explain why.
Monday, March 31, 2008
Tuesday, March 25, 2008
Royal Jelly
March 22, 2008
In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O’Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they’ve changed popular culture. They are the savants, the gifted, the elect- those with ‘royal jelly’. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.
In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O’Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they’ve changed popular culture. They are the savants, the gifted, the elect- those with ‘royal jelly’. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.
Monday, March 17, 2008
The Trouble with Big
March 15, 2008
In our grandparent’s time, “big” was a good thing. “Biggest” was what every brand wanted to be when it grew up; the biggest corporations were benevolent captains of industry. Today, “big” is a curse. The biggest brands become the targets of critical books and documentaries, anti-globalization protests and YouTube ridicule. This week, Terry O’Reilly examines the growing hostility directed at the world’s top brands, and how some are finding ingenious ways to be both big and lovable.
In our grandparent’s time, “big” was a good thing. “Biggest” was what every brand wanted to be when it grew up; the biggest corporations were benevolent captains of industry. Today, “big” is a curse. The biggest brands become the targets of critical books and documentaries, anti-globalization protests and YouTube ridicule. This week, Terry O’Reilly examines the growing hostility directed at the world’s top brands, and how some are finding ingenious ways to be both big and lovable.
Tuesday, March 11, 2008
Reviving the Brand
March 8, 2008
This week Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands such as Special ‘K’ have hiked sales- not by changing their product, but by changing the ‘idea’ of their product. Then he’ll show you how Hollywood celebrities have used the same principle to re-invent- and resurrect- their careers.
This week Terry O’Reilly explores ways marketers breathe new life into dying brands. He’ll show you how brands such as Special ‘K’ have hiked sales- not by changing their product, but by changing the ‘idea’ of their product. Then he’ll show you how Hollywood celebrities have used the same principle to re-invent- and resurrect- their careers.
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