Royal Jelly

March 22, 2008

In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O’Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they’ve changed popular culture. They are the savants, the gifted, the elect- those with ‘royal jelly’. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.