Commandeering Holidays

February 21, 2009 -- Commandeering Holidays

Is the meaning of major holidays- from Easter and Passover to Christmas and Ramadan- becoming lost in a sea of holiday marketing? This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays. Just as marketing has come to dominate major Christian holidays, Terry explains how, in a sense, the baton has been passed: it was the church, after all, that commandeered many of its holidays from pagan traditions.