Season 3 Episode 2: “Recession Marketing”

April 20, 2009 -- “Recession Marketing”

Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.