May 25, 2009 -- Entertainment or Nothing
It’s no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning- entertainment is fast becoming the only way to reach an audience. Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He’ll explain how that is driving some unlikely players- including the Pope, the Queen, major corporations and government ministries, to such entertainment-skewed media as YouTube.
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