December 27th (originally broadcast: February 16, 2008)
It’s among the greatest, most inspired, most creative, most spectacular work done in marketing... yet few ever see it. Every year, Ad agencies pull out all the stops to ‘pitch’ their services to prospective clients. This week, Terry O’Reilly takes you inside the boardrooms to share some of the Ad industry’s best, most remarkable, and most disastrous ‘pitch’ stories, and gleans from them a surprisingly handy set of life-lessons.
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