Broadcast Date: December 4, 2008 (Originally broadcast: January 19th, 2008)
Believe it or not, there was once a time when sports and marketing slept in separate beds. Enter C.C. “Cash & Carry” Pyle, the first modern sports agent.
This week, Terry O’Reilly explains how Pyle changed sports forever, and why marketers so eagerly assume the expense, and the risk, of putting their product in the hands of a star athlete. Then, he’ll give you a peek at the marketing playbook, and show you what distinguishes a ‘star’ from a ‘superstar’.
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