March 1, 2010 -- Season 4: “Being There: Selling Experiences”
When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it’s an experience. This week Terry O’Reilly examines the new trend towards "experiential" marketing, where consumers do more than buy a brand - they engage it. And he traces “modern” retail experiences (Starbucks, for instance, where attitude, atmosphere, sounds & smells combine to create a social experience) all the way back to department store pioneers Timothy Eaton and John Wanamaker.
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