Season 4: "Marketing the Unpleasant"

27 February 2010 -- Season 4: "Marketing the Unpleasant"

They are the ads that make everyone squirm - consumers, media, and especially ad copywriters. Ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs - feminine hygiene products. Terry O’Reilly looks at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.