29 March, 2010 -- Season 4: "Buzz"
Just as positive buzz can launch a brand into the stratosphere- negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- online communities. He’ll also explore the ancient art of the “shill”- and how it’s finding new life on the Internet.
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Hi, I clicked on "Subscribe to Podcast" and only one episode showed up in my iTunes. How can I get all the other episodes?
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